I have a site that is around 40 days old, maybe a little more. I'm slowing adding articles and content, but naturally overtime I will be adding more articles. The niche it is in and what the site is actually about requires me to update it regularly really, so content isn't an issue. I've set up all the relevant social media accounts for the site and I'm updating them all when necessary, and I'm going to be making some videos to put on YouTube. I'm trying to keep the SEO for this site as whitehat as possible after my last site got hit badly from the most recent update (lost all rankings, just sold the site can't be bothered with it anymore). The thing is I'm just mega paranoid about building links. The only links I have so far are from the social media accounts and from around 5 legit comments on blogs using my real name. I know any link you build yourself is technically webspam to Google so I'm just finding it so hard to get any links other than just going and buying a blackhat service on a forum like this. Even the links I've built already are seen as webspam to a certain extent. If anyone has any experience with whitehat SEO (proper whitehat, not the whitehat where it's actually blackhat lol) and has any advice or tips I'd greatly appreciate it! I just don't know what kind of links to build if any. I'm trying to build this into a proper company that will last for 5, 10 or even 20 years online, and not just get hit by a google update in a few months. I don't know whether I'm just being a pussy and should just build some links and just build a massive variety of them to keep em looking legit, or whether I should try and go natural even though it will take years longer to get any links. P.S the niche is kind of hard to guest post, somewhat impossible. It would be like pepsi doing a guest post on coca colas website, just wouldn't happen.