Penguin and the resulting link removal has decimated my site and business. Ranking seem to be getting progressively worse after months of work. Has the time come to ditch my 11 year old site (and brand) and start with a new one? It will kill me to do it but I can't last much longer anyway so something is needed. My main SERP has today or yesterday dropped out of the top 300. From #3 If I went with new site, domain etc, how long, realistically before I start seeing some traffic to it? The SERP is probably a medium difficulty (at a total guess). The rest of the SERPs that my site used to do well for I will split off as seperate niches. But how soon could it be ranking and getting traffic?