New site launch or not

I am launching a a new legit white hat business in six months, i have the domain but the design of the site has to be awesome and is taking longer than i would like. what do you think the best thing is to do:-

1 - launch site with "coming soon" type page and start building back links now
2 - wait until everything is done which could take a while and then back link.

I am fairly active on some relevant blogs where i can get links easily without putting to much effort in so this would be my source of links.

I think it would be justifiable to build branding backlinks on a 'coming soon' site. However, using keyword anchor text to the same site could be construed as spammy and therefore penalized because there is no content to support the backlinks.

Create a simple WP site put contents related to your niche then create backlinks. Once your are up for your new business delete the site and start a new sexy one. By this way you won't loose the backinks and your site won't seems spammy for search engines.

I think, option 2 is better. Wait until something is done, at least packed with some content and then going for back link would be good idea. Backlinks from some relevant blogs is good but not sufficient so something done means content may help you to get backlinks from other sites as well.

See, there is no risk in doing this. But keep one thing in mind... Backlinks bring referral traffic to the website... When visitor comes to your website and he find a website under construction that would leave a bad impression.

And, probably he would never return back to your website after visiting it once.

When I see an under construction site I always think "well they don't have their act together," so I don't come back. So I don't think I would ever try to send traffic to one of those. But if you could put up a simple placeholder site in your niche that offers a good image and some value, you could go ahead and get started. A blog might be easy to start with while you get the rest of it going.

Under Construction pages are one of the most infuriating things I can find online.

Time is money, even if you're spending nothing.

You could be getting start-up traffic if you put in content.

As for web design, many times when we find a site with great content, the design all of a sudden seems a lot better on its own. Think about sites you like: Their design is pretty simple, but professional and artistic. Nothing super flashy.

Get a free website template, change up some values like color to make it more unique, and start putting up unique content.

You're setting up a business, a professional venture, not a reflection into your personality. No one will know it's your dreams and passion in the design. Your design doesn't need to be everything you want it to be, and that's a good thing. This, to me, was the hardest thing to get past: Accepting that what I want and like might not be what will get me the best results.

Don't get a hang up about how pretty or awesome your site looks. You aren't going for an art portfolio, you're looking to provide a good or service. Don't let design distract visitors from your objective.

"Under Construction" is uncreative plagiarism