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New SEO Agency and Competition [HEEELP]

Discussion in 'White Hat SEO' started by ricp, May 28, 2017.

  1. ricp

    ricp Registered Member

    Mar 2, 2017
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    Hi guys,

    I am moving to a new city and I would like to start a SEO local agency to that city and surroundings.

    The problem is they already have 4-5 with companies and landing page targeted multiples cities (even suburbs).

    Do you guys think I have a chance to compete if I lower a little bit the service price? Even if I don't have any clear difference from them?

    How would I be different from them and cause an impact when get there?

    If I dont have anyway to make my service different does it still worth to make this agency and compete with them?

    Thank you guys.
  2. WebzSuite

    WebzSuite Jr. VIP Jr. VIP

    Oct 22, 2016
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    Well you should analyze what is your competition doing and what kind a strategy they are using.

    I would propose to you, to read about Porter's generic matrix, fairly interesting tool to a new business in a new area.

    Basically you can try to achieve lowest prices (by scale, by using perhaps automated software, by using cheap labor, etc.) (this is called cost leadership)
    Or you may try to use differentiation focus (here you would be either selecting narrow market and create some kind of distinctive advantage).

    Any of those two should work well if you have several competitors, especially that most business doesn't use any kind of proper business tools as in most cases MBA's are too expensive for them.

    Competition doesn't mean that you cannot get some market share, it all about the strategy and implementation. There are new clients every month and it is up to you, to get their attention.

    Do not try to differentiate yourself and offer the lowest prices, this approach in most case studies works only for the best (in therms of fulfilling business objectives).

    Porter's generic matrix is one of the best tools available to people without any business education. Is very simply to understand and gives you some leverage over your competition.

    Another important thing is to have a knowledge about your skills/resources/capabilities.

    Barney's VRIO framework is also another fairly easy to use framework for a beginners.

    It will give you an idea how to identify resources/capabilities they perhaps could lead to competitive advantage over your competitors (without analyzing it, you won't have a knowledge about most valuable resources/capabilities and you won't be able to exploit it as much as you could).

    Even if you're one man band.
    Last edited: May 29, 2017