Okay, so I was wiped out back to back years by the penguin/panada bs. Started over again... Had an EMD for "Hot New Product GNC" to target people looking for the specific product at GNC stores. Was ranking number 3 for the last couple months in the serps as only GNC itself was beating me. Had tons of traffic rolling. Last week I noticed I had a visit to the site directly from Mtn. View California. Today, the site is gone from the natural serps for the keyword term. But if I search for that term in quotes in G - "Hot New Product GNC" the site shows number one still. So my question is, wtf is going on here. Anyone have similar experiences?