New in SEO

So far I have only done paid advertising. SEO is still relatively unknown.
I've done keyword research and it's time to take action. I have a few beginner questions that I would like answers to.

1. I live in Europe, my online store is targeted to the USA. How can I create content on my own computer, with my own internet connection, so that it targets the United States? I have a Shopify store.

2. There is only one product in my shop. But the main search term is so competitive that I initially invest in smaller long tail keywords. Is writing a blog the only way to get content production done? When the general pages and the product page are already done. Or where is the textual content being pushed?

3. In one blog post, does it make sense to focus on just one keyword on that topic or several?

4. How many times should this keyword be mentioned in, for example, a 1500-word blog text?

5. When I have written the text with a specific keyword in mind. How can I boost that keyword? With external links to the blog. Anything else? Or do I just wait for it to start growing up in the search engine? Does it help if I create several blog posts for the same online store with the same keyword?

6. Is it possible to use AI as an aid in text content production? How should it be used in this situation and what should be taken into account that Google does not give a penalty.

Any other advice for my situation? Or advice in general for the search engine optimization of a Shopify one-product store?

Thank you.

1) Your geographical location has no bearing on what content you can create. Just write in English. If you need help with phrasing/grammar, use a tool such as Grammarly.
2) It completely depends on what the product is. If it has multiple uses, you can write up various use cases or guides on how to use it in certain ways.
3) Keeping to one topic makes it easier for both the writer and the reader, and for the bots to classify topics.
4) Whatever feels natural - keyword density is not a strong signal.
5) External links always help - they're what the world wide web are built on. As long as you can find different ways to write about the same keyword, go for it.
6) You can use AI content as a base for you to rewrite, or as a sounding board for new ideas to write about.

Other advice is the same I give to everyone: build more backlinks! They're the most powerful signal you can give.

Steptoe said:

1) Your geographical location has no bearing on what content you can create. Just write in English. If you need help with phrasing/grammar, use a tool such as Grammarly.
2) It completely depends on what the product is. If it has multiple uses, you can write up various use cases or guides on how to use it in certain ways.
3) Keeping to one topic makes it easier for both the writer and the reader, and for the bots to classify topics.
4) Whatever feels natural - keyword density is not a strong signal.
5) External links always help - they're what the world wide web are built on. As long as you can find different ways to write about the same keyword, go for it.
6) You can use AI content as a base for you to rewrite, or as a sounding board for new ideas to write about.

Other advice is the same I give to everyone: build more backlinks! They're the most powerful signal you can give.

Click to expand...

How can search engine optimization be targeted to a specific country? If I see from semrush that a certain keyword is significantly easier to SEO in the Uk than in the US. So how can I optimize it to target the UK?

Geisha1 said:

How can search engine optimization be targeted to a specific country? If I see from semrush that a certain keyword is significantly easier to SEO in the Uk than in the US. So how can I optimize it to target the UK?

Click to expand...

Make references to the UK in your content, with locations, British spellings, allusions to British culture etc. You can also use 'en-GB' in your hreflang tag, use a UK-based tld, and get backlinks from other UK-based tlds.