Hey all been reading BHW for a while before finally making an account. Figured I'd stop lurking and actually introduce myself.
I spend most of my time in Google Ads, working mainly with Shopify/ecommerce accounts feed structure, Shopping segmentation, Search campaigns, and conversion tracking setups. Based in Singapore, so I get a slightly different angle on things given the ad landscape and payment/logistics quirks out here vs US/EU stores.
Not here to pitch anything genuinely just want to swap notes with people who are deep in the weeds on paid ecommerce. I've picked up a lot of niche lessons the hard way (mostly from feed rejections and conversion tracking breaking silently after some Shopify app update), so happy to jump into threads where that's useful.
Curious what people here think about how much PMax has eaten into traditional Shopping campaign control feels like a lot of the segmentation tricks that used to work don't have the same leverage anymore. Anyone found workarounds that still hold up?
Looking forward to being part of this.
I spend most of my time in Google Ads, working mainly with Shopify/ecommerce accounts feed structure, Shopping segmentation, Search campaigns, and conversion tracking setups. Based in Singapore, so I get a slightly different angle on things given the ad landscape and payment/logistics quirks out here vs US/EU stores.
Not here to pitch anything genuinely just want to swap notes with people who are deep in the weeds on paid ecommerce. I've picked up a lot of niche lessons the hard way (mostly from feed rejections and conversion tracking breaking silently after some Shopify app update), so happy to jump into threads where that's useful.
Curious what people here think about how much PMax has eaten into traditional Shopping campaign control feels like a lot of the segmentation tricks that used to work don't have the same leverage anymore. Anyone found workarounds that still hold up?
Looking forward to being part of this.
