If you are on your way from black hat seo to white hat seo then just create the website out of the kindness of your heart and
add the special ingredient of love to your articles. Then leave it and come back in a year and see what Google thinks.
That's too long. This is a blackhat forum and I post 1300 ads/day on CL to speed up the thing

What I was referring to was using proper keyphrases from hummingbird to increase mobile traffic, meaning retouching HTML/PHP code. This might have an impact on actual SERP IMO, but those 3 site I'm testing had no or little organic traffic from Google. They were making between $60 and $90/month. Being more mobile friendly and using more hummingbird keyphrases increased the revenue around $300/month. It's still not what blackhat methods give me but it's a start. I will need to see on a longer period of time though, just to see if it stays steady. The key though seems to be much more local.
Let me give you an example:
You have a site selling cars as an affiliate. You had the site selling all make of cars.
But if you could do a page for each kind of cars for each city/metro using hummingbird algo, you should experience more traffic. It is a lot of work though...
So from a site selling cars from A to Z, you do have a page for the Chrysler sebring in Knoxville, Seattle, Houston, Miami, etc...Then a page for BMW 635 CSi in Knoxville, Seattle, Houston, Miami, etc...
and so on...
So when you have a "where can I find a BMW 635 CSi in Knoxville", using keywords/keyphrases in your page, you should be close to the top for that page in mobile devices since that would be by voice recognition...
While you might be nowhere to be found with keywords like "knoxville BMW 635 CSi for sale" for example...
I do use a lot images and review as well. Those are used a lot when on the go and local.
I'm still educating myself on this algo but does that make sense for those of you trying to accomodate?