New Fishkin's interview

? What trends will have an impact on SEO market rise in 2014?2015?

? A few things:

• Greater growth of search queries overall and especially those on mobile devices.
• The importance of diversifying marketing channels and tactics in order to positively impact SEO (i.e. SEOs becoming content marketers, social media marketers, email marketers, brand marketers, etc. since these things all have direct/indirect impact on SEO).
• The potential negative impacts of incoming links and the great lengths websites must go to in order to protect themselves from spammy links that might hurt their sites. This extra work will be a pain for many sites, but will also yield extra work for SEO?s.
• Search engines? increasing moves toward instant answers rather than results that link to websites will create a lot of challenges for pages that offer more simplistic, easily-consumable content.
• The growth of signals that influence search rankings and traffic (like user/usage behavior, social, geography, device, etc) will mean more complexity in measuring and improving SEO.
  
  

Click to expand...