New Facebook Ads technique

Hi all,

I have managed facebook ads campaigns for over a decade with large budgets in various verticals.
Nowadays, i'm managing lead generation ads for mass torts cases (Roundup, Talcum Powder, 3M Earplugs Lawsuits etc')
Recently, the affiliate I'm working with manage to get better results we are getting with a very large scale.
I tried to see what is it that he does and I noticed his ads on Facebook from hundreds of different profiles (some are fake, some look very very real, some are pages for a fake website etc')
I will share some links and screenshoots below.
What advantage does he get by using different profiles? is it organic traffic ?
Any chance it is a platform that uses facebook profiles to generate traffic ?

any ideas will be appreciated.

n.b this is not the first affiliate we noticed using this technique

https://www.facebook.com/mahogany.revue.3

No. Regular profiles cannot bring natural traffic. Traffic has 2 types: paid traffic and natural traffic. Dividing multiple profiles for advertising can change the new target audience, new bids, new efficiency.

Each Facebook page will reach a different audience, your agency is using multiple pages to find the page with the most effective advertising, then will increase the budget to the most effective page.

beforeall said:

Each Facebook page will reach a different audience, your agency is using multiple pages to find the page with the most effective advertising, then will increase the budget to the most effective page.

Click to expand...

How is the page related to the audience ? the audience will be set in the ad group level where the page is set in the ad level.

This does not affect the product much. Advertising in many different profiles will help you filter expensive and cheap profiles to help optimize your advertising costs.

Each page will have different traffic, you can replace another page and see which one has the best quality.

Can you share more about it?