1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

New EMD for a product - mini site or redirect?

Discussion in 'Domain Names & Parking' started by IAmAbomination, Apr 12, 2011.

  1. IAmAbomination

    IAmAbomination Newbie

    Joined:
    Oct 4, 2009
    Messages:
    34
    Likes Received:
    28
    So, i have an e-commerce site and have just purchased an EMD for a particular product that i have been selling. My site is functional, and has a streamlined checkout process.

    I'm kind of new to the domain name game, and was wondering what you guys/girls thought.

    Should i build a one page mini-site/sales page with a paypal button, or should i 301 redirect the domain to my main site (the product page)?

    I would much rather 301 the domain to my main site, as the checkout process is much more professional, and the customer has the opportunity to purchase other items and the conversion will more than likely be much much better.

    I'm just concerned the 301 will not pass the juice.

    I would really appreciate any advice you could offer, as i unfortunately don't really have the time to experiment.
     
    Last edited: Apr 12, 2011
  2. Autumn

    Autumn Elite Member

    Joined:
    Nov 18, 2010
    Messages:
    2,197
    Likes Received:
    3,041
    Occupation:
    I figure out ways to make money online and then au
    Location:
    Spamville
    301 will pass the link juice for any links pointing to your EMD through to your money site. However, you won't be taking advantage of the keywords in the EMD and the ranking opportunities that represents.

    I would build a minisite of a few pages focusing on your EMD keyword, rank it, and put up prominent links to your money site all over it so only an idiot wouldn't click through.
     
    • Thanks Thanks x 1
  3. IAmAbomination

    IAmAbomination Newbie

    Joined:
    Oct 4, 2009
    Messages:
    34
    Likes Received:
    28
    Thank you very much, you answered my question to a T - much appreciated.

    Looks like i will definitely be going the mini site route on this one. Going to use lots of text links, and some big images with SEO'd filenames that link back to my money site.