This will take some time to become culturally ok with non-technical folks. Grandpas seeing "micro.soft" instead of microsoft.com will surely think it's a phishing or fake site....
But I can see where the new gtld's may become home names but it'll require lots of publicity and investment. If you're low on cash, I wouldn't go near these new domains yet.
The new GTLDs will be available 1st Quarter of 2014. The best names will most likely go through an auction process. For example getting lawyer.blog or lawyer.web will be nearly impossible.
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