New business/New to marketing

I've started a new website for my new business which offers medicine for a condition. I came to blackhatworld for advice for getting new customers and drive new traffic to my site. I'm thinking about using Google and Facebook to market my new business, so if anyone could give me any kind of advice to a marketing noob it would be highly appreciate thanks!

You try out seo to get visitors from the serps, facebook to go viral or paid traffic (google gives out $100 and $200 vouchers from time to time).

There are a ton of options to list. If you're cleared with the fda, going to forums where people have the condition where your medicine can help is a good start.

Also, don't be afraid to hop on Twitter and do a search for people talking about the condition. Reach out to them, let them know you can help. Keep it conversational though and not spammy.