After learning a hell of a lot here at BHW I have decided to change my business plan and I would love to have comments and criticism! Pick as many problems with it as you can! Don't hold back be mean haha. Right. I will explain a few details: The supplier is a Manufacture, so we are getting the best price.. Also the manufacture has LOCKED any new accounts so that means the competition is fixed. After doing research I found that people who buy direct from manufacture put at least 35% markup. So at the start we dropped to 25% and offered the same price to everyone aslong as they purchased a full box. That means companies who purchase from the manufacture are the distributor of that product so we can only sell to people who either, a) use the product and b) resell Now the problem with people reselling is that they need to put there markup on, so the price now comes from 35% to way over 150% due to the reseller only selling multiple units rather than boxes because if the consumer was to purchase boxes they would qualify to purchase from the distributor cutting out the middle man. I forgot to mention the product is Hose Clamps. Now a few of my customers are HOSE MANUFACTURES, mainly Car performance hoses (silicone) they are one of the biggest in the UK and I figured hey, they supply rally teams, garages, end users, clubs and many more! So I figured they already have the customer base but they are not selling many clips. Why? Because the teams etc was placing large enough orders to go straight to the distributor. Now for me to contact them teams and clubs etc etc and offer them look I can sell this to you at blah blah they won't look twice at me, mainly because they would only save like 5-10% and if they are placing orders of 300-500 thats only 15-50 saving, and of course you have the already built customer relationship between them and there current supplier. So I came up with this. Supplier--ME(5%markup)--Selected Companies--(25%-30%markup)--End user. So now selected companies with a large enough existing customer base can compete and turn there customers into more sales. Simple as that. The problems and solutions. -Less markup = less proffit ..... True but I have put a minimum order of £3000. So that £3000 would give £150. But that is orders I wouldn't be able to have if I didn't do this. Plus I put 25% on orders normally 300-500 and that is only £60-100. And with the increase in BULK sales the manufacture will notice the rise, and in the future should grand us lower prices so that 5% can become 10%... -How to find selected companies ..... Manufactures of products that REQUIRE hose clamps, so Hose manufactures is simple. Trade DIY stores, mainly the UK's largest stores supplying both trade and public. Input is welcome!