New Amazon Private Label

We have a 6 month old private label on Amazon with 2 products. In both Canada and USA market places.

We are working with a 1000 dollar per month PPC budget and our ACOS has recently gone up to 155% the past week. We have a company working with us and conceded about the up tick in our ACOS.

any one have suggestions

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Trevora722 said:

We have a 6 month old private label on Amazon with 2 products. In both Canada and USA market places.

We are working with a 1000 dollar per month PPC budget and our ACOS has recently gone up to 155% the past week. We have a company working with us and conceded about the up tick in our ACOS.

any one have suggestions

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I know you posted in May but i might be able to help.

What match types are you using for your campaigns? Try using the same ad group but with only exact match types for a bit and see the behaviour.

Secondly, using negative keywords is important to bring down ACOS. This high ACOS most probably is due to irrelevant clicks. Try targeting to relevant customers.

Listing copy and content also matters.