New account vs Old account

Discussion in 'Adwords' started by danvin, Jul 16, 2014.

  1. danvin

    danvin Newbie

    Jul 16, 2014
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    I'm playing with traffic arbitrage, buying traffic on Adwords and converting it on Amazon (using my bridge pages).
    I have a question for more experienced users:
    Does your account's age makes any difference with CPC, Quality Score or with overall traffic quality?

    Let say in these cases:
    1. One week old account vs 2 month old account
    2. 2 month old account vs 1 year old account

    If yes - how does it affect on cpc,QS ?

    Thank you for any help,
    I'm trying to improve my ROI. I found some competitors which do the same, but after i analyzed their job - I think that they have much lower CPC than me, but the structure of the ad campaign, ads, keywords - mostly the same. And my current average Quality Score is 7.
    So I'm thinking maybe having and old account gives you better "rules" to play that game?

    Thank you
  2. Enryu

    Enryu Junior Member

    Jan 30, 2013
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    I'm no expert, but it's my understanding that your account's history will only really affect you negatively as opposed to positively. In other words, if your account has a history of low QS, then it will be harder to get high QS over time; however, historically high QS won't necessarily give your ads a boost over time.
  3. goel.aman125

    goel.aman125 Junior Member

    Jul 12, 2013
    Likes Received:
    Internet :p
    account history doesn't affect QS or CPC at all...
    All it affects it, your ads aproval time..

    On new accounts, some ads may take up to 72 hours to get approved... In old accounts, the same will be approved within 4 hours... usually within minutes they get approved