Two weeks ago i bought 2 fiver scrapebox gigs aimed at competitor using his main keyword and main site url. I also ran a few scrapebox campaigns myself. A total of 100000 links vere deleivered to his site. He dropped from #1 to #5 a week ago and still is there Negative SEO is sooo easy Updated info after a lot of hatered from this thread: Ok guys, you have run with the fantasy a bit withme destroyimg someones life etc. Here is how it was: I was #1 for this keyword for lets say 3 years now. Its a high authroiity site with lots of daily users, not a single black hat technique was used on it and the deisgn is pixel perfect. In august my site was pushed to position #2 because some wordpress makeshift blog became the top one. It's just a standart MFA site with lots of ads above the fold and a lot of keyword stuffing at the bottom. This is the case where no content quality etc will help you because your site is 1000 times better anyway. this was just a google bug. And what should I be doing? Wait and hope that another update fixes this? As for the "he is now broke, his kids are starving" etc: a) this keywrd didnt bring more money then like 20$ a day b) its not like this site was #1 for some time and became his main business (it was #1 for just 2 months now) I was actually the one who had the talent and did the hardwork. This guy got lucky Are you still thinking its unethical?