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Need your comments on my website idea

Discussion in 'BlackHat Lounge' started by testyy, Jul 27, 2014.

  1. testyy

    testyy Regular Member

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    I live in Edinburgh and I decided to create a website about this city that I enjoy living in. A lot of tourists come here especially at this time to see our festivals and explore our culture. It's a small town and I decided to create a website for everyone who needs any info on where to go etc.
    So in the menu there could be things like Bars/Restaurants/Pubs and their ratings. I wanted to add hotels also but thought I would never outrank websites like trip advisor etc. These keywords only have 1k monthly searches so I think it's a bit hard to monetize it. How else can I monetize? Advertise products like "This is a great show -> Buy tickets now" and an article about it? I was also planning on contacting every nightclub in Edinburgh and asking them to pay me to increase their rating/position on my website?

    If you needed an idea for your website, then there you go, make one about your city/town, as long as you don't live in Edinburgh :). So what do you think? How should I monetize it, what content should I have? ( I also considered adding different sports that you could do here) . And what do you think overall?
     
  2. Gabri

    Gabri Registered Member

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    I would do what you said. Write reviews of pubs, restaurants, hotels and get visits. Once you have some traffic contact that restaurants, pubs and hotels and show them your numbers. Ask them a fixed amount of $ to keep them in your website and make them understand you are bringing them clients.

    I would like to do that just for hotels for my city ;) I already have domain name.
     
  3. testyy

    testyy Regular Member

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    Are you going to use wordpress? If so what theme would you recommend?
     
  4. Duffers5000

    Duffers5000 Elite Member

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    You build the site first. Use a yellow pages scraper to list every possible business/service in the city(you will soon find out Edinburgh is not that small !)

    You then rank the site and select 3-5 business's in each category for a featured listing. You do this all free for a year or so until you are established and then you are in a position to monetise it.
     
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  5. rangerOH

    rangerOH Regular Member

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    what about adding traveling agency.
    write a book about what best places to visit "like a torrist guide" and sell it in amazon
    stop limiting your self, and stop fearing other websites.
    just do your thing man
    and then after u get some cash, buy seo service for a year or something

    p.s: ik for a fact one the famous travel agency in Romania started this way
     
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    Last edited: Jul 27, 2014
  6. redrubies

    redrubies Supreme Member

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    You should also have a section on free things to do and keep the events calendar updated. Then you can have a form where people submit their events. Not only will you attract tourists, but residents also like to read events calendars to find free things to do.
     
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  7. qrazy

    qrazy Senior Member

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    As others mentioned, you first have to build the site. And you'll have to do everything for free until the time your site actually adds any value to those businesses listed. When you reach that level, you can start charging the businesses to feature them on homepage or on the top of the category listings. Also check if there's any competitors who does this and try to do be different from them.
     
  8. testyy

    testyy Regular Member

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    I have a side website which is in UK immigration niche generating me some money. I'm a student so I won't be able to concentrate too much, so I will have to outsource. Luckly I have a brother and sister of similar age, so they can get information, tell their friends to sign up etc. I wanted to add a review section like yelp, but for edinirburgh. Would it be possible to monetize it using the following method?
    Let's say I email some club I want to target with negative reviews. I can pretend not to be associated with the website in any way. begin by saying check out your negative reviews bla bla bla, I can fix it for $20 per review. Then wait for their reply. They will obviously check the website I mentioned with bad reviews. There is going to be a button on page saying "apply for featured listing" so they can remove bad reviews for £20, or they can apply for the listing for some other amount.
    I will also try to incorporate redrubies' idea. And I also wanted to have a page about edinburgh confessions. So tourists or locals share the maddest thing they did in Edinburgh. This is good for social shares etc. Also I wanted to create a travel guide for tourists and sell it for £10 ( Thanks RangerOH) . I think I should start my journey actually.
     
  9. webmaze

    webmaze Registered Member

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    Sounds like a blackmail to me :). Also, that will depend upon the business. Say, if a business is doing quite good and has a repo locally from many years, then for the business owners some negative online reviews may not matter that much. Just my opinion.
     
  10. testyy

    testyy Regular Member

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    Yeah I need to get to that stage first. Can anyone recomend any good wordpress themes/plugins for this? I found Atlas theme to be the best, can't post links. What do you guys think?
     
  11. VoidITSolutions

    VoidITSolutions BANNED BANNED

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    Reach out to companies (bars, restaurants, etc) in your area and try to work out a deal where they pay you to have them advertised on your site to the tourists.
     
  12. redrubies

    redrubies Supreme Member

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    Don't do the negative review/fix thing. That's too sleazy. Make your website respectable and important. I'm also not a fan of the maddest thing that people did in Edinburgh. It will turn people off, especially tourists. I use websites like this every time I go away, and even look at my own community's calendar of events for free things to do. I like to see the schedule for festivals and such. You can have adsense, and also some affiliate links on your site. Also sell ad space. Between the three, it would be a nice income if you always keep the site updated and advertised. Look around at the other websites that offer a calendar of events. I would search as an example "free things to do in Boston calendar" without the quotes. Sites like this usually have everything in sections such as night life, festivals, clubs, art shows, dining, etc They have free events and things that cost money. You can post on the facebook pages of your local news stations too and say something like "The annual strawberry festival begins tomorrow" with a link to that on your site. This way the locals will bookmark your site to keep updated on what is going on in the city. I love sites like this, but don't make it sleazy. It should be an important and respectable site.
     
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  13. Charliechuckles

    Charliechuckles Newbie

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    Regarding content, how about a weekly 'top five things to do in Edinburgh this weekend', there is a Manchester site that does this well. I can imagine it attracts advertising from companies wanting to be featured and promote their event.
     
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  14. JournoNick

    JournoNick Jr. VIP Jr. VIP Premium Member

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    I've done this before. You need to put together a small marketing plan (just a basic one) that will outline your costs and an expected return on your investment. You will mainly make money by doing some PR work with local businesses and gaining advertising revenue from them. You need to have your site built already and ranking in Google before you even think about revenue, then build up a media kit as a proposal with average ranking positions, monthly impressions, monthly clicks, bounce rate and time on site.
     
  15. m.rvs2141

    m.rvs2141 Power Member

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    I have done something very similar, when any person going for vacation he is seaching for:
    best restaurants + area name
    taxi in "area name"
    best hotel in "area name"
    best hotel for family vacation in "area name"
    night life in "area name"

    You should give to visitors some valuable info, which they can not find on big oficial sites, you know secret places in your city for sure, basicly every human looking for food, sleep, sex and enterteiment, just find keywords around(hope you know how to do kw research)

    You can monetize it with group trips (just need to find partner with low net price for you)
    You can offer taxi and transfer services (resell them again)
    Individual trips (You can try your self as a guide if you want)
    Sell tickets to events, parties and whatever you have in your city

    I had very shity looking blog about famous toristik city but with very well written valuable info and I was selling trips better than some big agency's in same area
     
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    Last edited: Jul 29, 2014
  16. testyy

    testyy Regular Member

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    Thank you all for your advices, this really gave a good overall idea of the website.
     
  17. cherub

    cherub Regular Member

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    I'm Edinburgh based too. There are quite a few websites similar to what you are planning already active, but they're pretty dated eg leithlinks.co.uk
    If you think you can give these existing sites a kick up the arse then go for it!
     
  18. redrubies

    redrubies Supreme Member

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    One thing I noticed when I look around at sites like this is that a good domain name is xxxcentral.com They seem to end up on page 1. Change xxx to the city. I didn't want to put it here in case you don't want your site associated with blackhat techniques.