I live in Edinburgh and I decided to create a website about this city that I enjoy living in. A lot of tourists come here especially at this time to see our festivals and explore our culture. It's a small town and I decided to create a website for everyone who needs any info on where to go etc. So in the menu there could be things like Bars/Restaurants/Pubs and their ratings. I wanted to add hotels also but thought I would never outrank websites like trip advisor etc. These keywords only have 1k monthly searches so I think it's a bit hard to monetize it. How else can I monetize? Advertise products like "This is a great show -> Buy tickets now" and an article about it? I was also planning on contacting every nightclub in Edinburgh and asking them to pay me to increase their rating/position on my website? If you needed an idea for your website, then there you go, make one about your city/town, as long as you don't live in Edinburgh . So what do you think? How should I monetize it, what content should I have? ( I also considered adding different sports that you could do here) . And what do you think overall?