Need with my online directory website

Kingjay

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Joined
Sep 2, 2012
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Hello everyone I have two online directory websites, one for dentists and one for chiropractors. There is a somewhat interest in both these directories but I get clients to list under the impression that it is for free, at least for now. Obviously I want to earn money from the website. Does anyone, someone who maybe owns a directory website, have any idea how I can convert these clients into paying customers. How can I communicate to them that they need my service or that my service is worth the money I want to charge them?

What I have learned so far regarding my clients:
-They are interested in online advertising
-Most of them are on LinkedIn
-Email marketing is not very effective
-Some pay a lot of money to list on other directories

Any advice would be appreciated.
Thank you
 
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