Alright so let's see if I have this correct. Example scenario: 1. Load up a Keyword search program (I have keywordspy) 2. Using Google type in keyword(s) related to my business For example: music promotion 3. With the keyword tool it is revealed that my competitors are paying x amount CPC and I can also see what other keywords they are using effectively 4. I notice one of my competitors keywords has a very realistic affordable CPC that I would like to use for my campaign. For example: promote my band 5. Knowing that those terms would bring low CPC traffic to my site I then purchase a domain name called: promotemyband.com or .whatever 6. Launch my own Adwords campaign with the target keyword & CPC mentioned 7. Perform all the standard LB/SEO/SEM magic outside of Adwords.. And yahtzee?