Need some clarity using Adwords keywords properly

Discussion in 'Adwords' started by vegaspro22, Mar 25, 2010.

  1. vegaspro22

    vegaspro22 Newbie

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    Alright so let's see if I have this correct. Example scenario:



    1. Load up a Keyword search program (I have keywordspy)

    2. Using Google type in keyword(s) related to my business


    For example: music promotion


    3. With the keyword tool it is revealed that my competitors are paying x amount CPC and I can also see what other keywords they are using effectively

    4. I notice one of my competitors keywords has a very realistic affordable CPC that I would like to use for my campaign.

    For example: promote my band

    5. Knowing that those terms would bring low CPC traffic to my site I then purchase a domain name called: promotemyband.com or .whatever

    6. Launch my own Adwords campaign with the target keyword & CPC mentioned

    7. Perform all the standard LB/SEO/SEM magic outside of Adwords..


    And yahtzee?
     
    Last edited: Mar 25, 2010
  2. vegaspro22

    vegaspro22 Newbie

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    Not a single reply or just don't know?
     
  3. webcatpl

    webcatpl Junior Member

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    It's called arbitrage. :)

    Two problems:
    1. your CTR on your site. you pay for all your clicks, but don't get paid for all of them. If your CTR is even 20%, you need to get paid 5x more than you pay just to brake even.
    2. Domain, time, links etc - cost money, and your low CPC keyword may get you only a few clicks, so you can make barely anything.