Need some advice on targeting with FBAds

Hello there,

I've been cracking my head on a campaign for the past few hours. I'm running a WooCom Dropshipping site and I use FB to generate traffic, pretty basic stuff.

Recently I was trying to target a certain product, but the audience keeps confusing me. If I target my audience I get a potential reach of 18k-20k which I'm not sure is profitable with my amateur ecom skills. However I can't exactly make it any broader else it's the same as targeting "Game of Thrones" group while selling a GoT themed product (example).

I know that it's a situational issue and that you can't really help me unless you know my product niche, but I'm wondering if there are any common workarounds...

Thanks in advance!

following..

I dont get it. So you are saying that your niche audience is so small (18-20k?)

hippo123 said:

I dont get it. So you are saying that your niche audience is so small (18-20k?)

Click to expand...

Yeah basically, right now targeting semi-specific with my niche creates a very small audience, however a normal range of audience (100-170k from what ive seen) is impossible to get for me without very broad and vague targeting, I think I just have to drop this product.

IMO small and super niche related audiences tend to convert the best. My advice is to test it first before chucking it away.