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Need Some Advice on Soft Incentive For Mobile Traffic

Discussion in 'Affiliate Programs' started by DrPorn, Jan 31, 2017.

  1. DrPorn

    DrPorn Junior Member

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    Hey all,

    I've got a site that gets traffic via Adwords. My interaction rate is good, and people are using the service but it's not converting.

    The website is a Prank Call site. In order to make the prank call the user must complete a competition, or offer. The problem with this is the offers usually take a minute (or more) to complete. People are not interested in doing that. I need to think of a new way to monetise this.

    To make the prank call it costs me money, so I need to ensure I can make that money back per call, plus a very small profit on top.

    The minimum I need to make per conversion to break even is $0.40. Most of my traffic is mobile. It's not an app, it's a website, but I target mobile traffic.

    Are there any networks that cater for mobile offers on websites? I was thinking of doing one of the following:
    • Ask the user to download a mobile app to make the prank call
    • Ask the user to watch a video to make the call
    • Have the user complete an offer/competition. The offer/competition must be short and easy to complete.

    Any help or advice would be much appreciated.

    Thank you
     
  2. nickky

    nickky Junior Member

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    Hello,
    You can easily add content locker to your website and ask users to complete one or more offers. You can find ready made lockers in many networks like WhiteMobi.
    You can choose what converts better with your audience: app install (takes about 40 sec to complete, $0.1-0.9 per install), email submit offers where user need to complete a quick form (more than $1 per completion).
    Most reward video providers are looking for mobile apps, as they need to collect more data, so you can hardly integrate that in your website.
     
  3. DrPorn

    DrPorn Junior Member

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    I already have a content locker. I built it myself and it works good. My affiliate network will ping back to my server when a conversion happens and at this point the prank call is made. But it doesn't convert because the process of completing an offer is too much hassle for the user. I can tell from traffic that people want to use the service. When they get to step two they click an offer, and bail out.

    I've found IronSource that do video ads but I am not sure what they pay. I'm signing up to check it out. I could settle for a lower conversion rate but I'd have to decrease the length of the prank call.

    Actually scrap IronSource, it's mobile too.
     
  4. nickky

    nickky Junior Member

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    What offers do you have on your locker now? Choose simple email submit offers (not surveys). It's fast to complete and the rates are good.
    Do you want the service to be free? You can get some mobile merchant acc to bill the users with $1 for a prank with just 1 sms or one button click. It takes less than a minute to pay in that way