Hey guys! So hopefully sometime next year, or in the next 2 years I hope to launch an offline business. I've been doing nothing but reading ebooks, threads, guides, information, and all that good shit about ORM, Local SEO, Social Media Management, and Email Marketing. I plan on offering all of these along with Website Design & Management as well. I was tempted to not post this plan/strategy of mine, given that I kept modifying it. But I figured I'd modify it once more even after I ask for opinions. Bear with me, its a lengthy post. But I'm looking for any and all opinions, suggestions, and feedback that I can get. I still have some practice to do, and more reading. But I'm fairly certain that by next year I'll have all the knowledge and skills needed to get started. Just a matter of when I finish my other income sources. But this is what I got so far as a plan of attack, from everything I've read. So without further delay, here's my business strategy/plan. (Copy and pasted from my Word Document) Local SEO & Brand Management Check Current Rankings, Reviews, Citations, and Keyword Competition Claim Google Business Profile, and Optimize It Fix any on page SEO errors for keyword targeting, and internal linking as well. Locate Citations That The Competition Has, Note Them Down & Fix Any NAP Irregularities in already live Citations Start Link Building/Citation Building To Improve Rakings in Local SERP Find Local And Niche Related Blogs/Websites And Contact The Owners For A Post about The Business With A Citation/Link Submit A Press Release About The Business Every Month Or So Register Business on Top Directories, Look Through The Competitor?s Citations &Build Them Manually, Buy Citations Every Month Review Management and Improvement Include the ORM Package or just charge for the standard Google and Yelp Package for Half the Price. Brand Management & Presence Upload YouTube Videos Every Month on My Channel In A Dedicated Playlist for Each Client Talk about contests, news, basic info on the business, showing how things work, basic overview of the business location, etc Create a Flicker Account and Upload Photos Of The Business There Every Now & Again Yahoo Answers ? Find questions related to the business industry that can be answered with a possible link back to the client?s website Including other sites like ? Quora.com or Answers.com Community Forums ? Answer questions on the forum with a signature advertising the clients business. Create A Subreddit/Post on Subreddits related to the clients business Write Some How To Articles on WikiHow and Other Websites Just Like It Press Releases Every Month or So [Included With Local SEO] Contact The Media at HARO. Contact Journalists looking for sources of information in topics related to the clients industry for publicity. Website Redesign & Management Observe the Client?s Website for Things To Change/Fix/Outline For Attention Create Side By Side Comparisons on The Critical Areas With A Potential New Template, Pitch the Redesign & Close The Sale Remodeling Process Update theme, correct any Mistakes, Optimize the Website Completely, Include Google Analytics and other essentials. Setup geo-targeted categories like ?location? current events and talk about events or developments with the business and other topics Management Process Write blog articles about local events, governmental policies, business interests, local things about the business?s industry, etc Have the Client Update the Blog or I?ll buy 2 ? 4 articles every month about various topics related to the niche. Go over LocalSEOChecklist.org and Local SEO EBooks to ensure Everything Is Correct and Ready To Go Social Media Management Check & Create Social Media Pages Facebook, Twitter, Pinterest, Tumblr, LinkedIn, Google Plus Profile Host Monthly Giveaways To Build Your Following Base More Buy Some Desirable Items In Bulk Related To The Business, Host Competition Requiring People To Follow You & Share A Photo At The End Of The Month, Choose Someone Random Who Shares The Photo. Mix It Up On Different Social Platforms Locked Coupon Pages on the website, that require people to follow the social pages to unlock them Example Of Bulk Items: Pet Store, Collection Of Pet Supplies For The Competition Winner Run Ads To Get More Followers Twitter & Facebook Ads Campaigns To The Social Pages & Split Test Different Ads For Best Conversions Post Engaging Content Weekly Look at Competitors For Different Ideas, Share New Blog Posts, Events, News About The Business, etc Post funny memes related to the industry, ?Like if you agree? photos, DIY related topics, etc. Online Reputation Management Register The Business On The Top Directories That Have Review Options Check through list of top directories and disregard the ones they?re registered on. Start Registering on the ones where they?re not registered at. Check My List For Top Directories [Note For Myself] Locate Websites & Directories With Horrible or No Reviews On Them, Note Them Down Contact Those Who Left Bad Reviews, Offer An Apology Or Something To Try And Remove The Negative Review If It?s Recent Setup The Review Funneling System, Add The Websites With Horrible Reviews First Customizable Options To Set Their Own Websites as Well Design Cards/Flyers/Etc To Hand Out To Customers For Catching Reviews, Print & Order Them Thank You Compensation Ideas ? Discounts/Coupons, Complimentary Gifts, Or None At All Creating Web 2.0 Fluff Sites Full Of Positive Content and Generic Information About The Business [Optional] Only needs to be done if other websites and not business directories are ranking for the business name with negative content. Talk about the business, the client?s life, industry, local community, profession, accomplishments, the company?s accomplishments, etc. Answer the 5 Questions: Who are you, What do you do, Where do you do it, When do you do it, Why do you do it, and How do you do it Order a 1000+ Word article. Order A HIGH QUALITY Spinning Service, And Post The Spun Article on Web 2.0s. Send Backlinks & Rank them. Quote Some Reviews on The Web 2.0s, Update them with content from the blog on the client?s website, and post generic info every month so they're active. Create Alerts For The Business Name and Common Terms Monitor daily emails for any negative reviews/comments that are indexed, and notify the client for a response Attempt to contact the publisher for an apology, discount, or complimentary item in exchange for removal of negative content. Create more web 2.0 buffer sites to outrank that webpage and the keywords if negative content can?t be removed. Monthly Reports Have the ORM software (will code one myself) log customer information for the client to view whenever. Screenshots of newly public reviews that are posted will be mailed to the client. Email Marketing Management Register Auto Responder Account Check if client has an email marketing account on Get Response. Register it For Them Obtain Opt-ins from the Review Funnel System, Coupons on the Website, and maybe flyers in the business. Monthly Rates For The Size Of The List 1,000 for $50 per month 2,500 for $100 per month 5,000 for $150 per month 10,000 for $200 per month Monthly Campaign Management Promote news about the business, coupons, contests, free eBooks and giveaways to download, viral giveaways, etc. My Business & Obtaining Clients The Basic Essentials Build A Nice Website That Looks Good & Catches The Eyes Of The Clients Rank My Website For My Brand Name, Setup Payment Gateway & Invoicing, & Contracts For Clients To Sign up With Buy A Basic Flip Phone For Clients To Call Me Use Fiverr Whiteboard Videos To Demonstrate The Services I Offer For Visual Appeal YouTube Channel & Blog Where I Talk about Online Presence, The Importance Of It, and Have Client Testimonials Make Contacts To Keep In Touch With at Business Meetings For Advice and Opportunities Down The Road Practice Cold Calling Friends and Maybe Random Participants To Improve Myself Setup Home Office or Rent An Office Once I?m Ready To Get Shit Going Read Some Business Books, Improve Business Vocabulary, and all that good jazz. (I have a good sized wishlist) Obtaining Clients Sending Out Letters via 7878?s Method With My Own Twist & Follow Up Calls If the business calls you, but they decline, let them know about a referral program you have to potentially have them work for you. Using Their Service, Thank The Manager Directly, & Convince Them To Sign Up Going to a restaurant, having a really nice meal. Ask to speak to the manager, thank them for the wonderful service, and tell them you were going to show your friends the restaurant and noticed your reputation. Introduce yourself, give a brief explanation of how you can help them and leave them your card. Say you?ll be back for another meal and have them call you, or you call them for a follow up. Business Meetings. Talk to Random people, be friendly and kind, see what their industry is, etc. Check out their website, reputation, all that. Let them know you can help. If they decline, let them know about your commission program for referral signup. Have Friends Work For Me. Talk to my old highschool friends, ask them if they want to make a few hundred a month, explain to them the situation, and teach them how to find clients. Then let them work for me and wait for the phone calls. Read Through The Phonebook. Looks for businesses that are listed in the phone book, especially the ones that buy ads. Then check out their online presence. Visit Local Businesses. Have a walk downtown in my area and just check out local businesses, note down the names and go on from there. Maybe have a walk inside as well and check things out. Meetup.com Check out different group meetups every month, and do the same thing there, that would be done at business meetings. (Theres an internet marketing group in my hometown lol) That's all I got planned out for now. Showed this to my friend, he says its good. But I like having multiple opinions. For anyone else whos planning on starting their own offline business, feel free to use any of this for your own ideas or whatever Just trying to plan out how I should do everything, and I'm sure most business do most to all of this already. I plan on outsourcing most of the work, while doing some myself. So yea. Hit me up with them opinions, suggestions, and feedback!