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Need Ongoing SEO - Starting with Penguin Cleanup for Forex Site

Discussion in 'Hire a Freelancer' started by danger66, May 29, 2012.

  1. danger66

    danger66 Newbie

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    10 year+ old Forex site that got hammered on April 24th (what many seem to think was the Penguin B-day). Now looking for SEO firm to 1) begin taking corrective action in order to get rid of Penguin "penalty" and 2) provide valuable SEO services and value on an ongoing basis to our business. That was the summary. Now for the boring explanation. Sorry...

    We are a small firm now looking for either a one time or ongoing SEO company or expert to work with. We are what is called in the Forex industry, an Introducing Broker, which basically means that we work with one or more licensed Forex brokerage firms where our clients open accounts and we get compensated for their trading volume. We also provide unique services to our clients and our unique content. Our site has been around since 2002.

    In mid 2011, the site was moved completely to Wordpress CMS, a blog was added, and during the last 12 months, we have added Facebook, Twitter, YouTube and Google+ accounts.

    Between 2002 and 2006, we had a link exchange page where we exchanged links with industry related websites (that page was no longer used and removed from the site's navigation at least 3 to 4 years ago).

    Other than that, the only SEO efforts we have engaged in or paid for in the past took place for around 6 months in 2004-2005 when we hired an SEO firm from India who was writing articles to create back links, etc., and in September of 2011, we paid for a few fiverr link building gigs (which I don't recall were so "aggressive"), which we could provide details on if you need. Between February through April of this year, we also hired an SEO rep to build back links, after we saw that a lot of the sites in the SERPs that were outranking us just had a bunch of inorganic/irrelevant backlinks pointing to them. Good that did us!

    In the past, we were not affected by Florida or Panda, but on April 24th, we were crushed by Penguin, basically disappearing for our most important money keywords like, "forex demo," "forex managed account," "introducing broker," etc., and losing considerable ranking (to page 2 or so) on other important, related keywords like, "forex introducing broker," "forex ib," "forex white label," etc.

    Current Objective: bringing back our lost rankings for keywords associated with the services we provide. Obviously, the most important thing is to attack the likely culprits first, which are now reverberating across pro SEO forums, blogs, etc:

    Get harmful (unnatural or inorganic) external links removed (we took the entire list from WMT and started emailing webmasters already and around 15 to 20% of the ones contacted so far have removed them) and clean up our link profile (which would probably require an anchor text/link study like Microsite Masters originally referred to on their post or the one Modesto Siotos of iCrossing did on this post) . We actually stopped sending out link removal requests around 2-3 weeks ago because without having the time or knowledge to run a link profile and pinpoint the "bad" links which should probably be removed, we were swimming in the dark. We also got a new subscription to Ahrefs, but it's been a daunting task trying to do all of these things while trying to run a business;

    Tweak on-page factors such as, making the content sound more "natural" with some LSI, look at site structure elements like footer text links, blog category links, etc. that might be causing problems and to prevent future ones.

    Whether this is a one time thing or ongoing depends on the effectiveness of the campaign. Let's just say that we don't have a very good taste in our mouths regarding SEO in the past, but it's also our fault for buying some cheap services.

    The problem with an ongoing campaign is that since Google is obviously trying to combat a lot of the SEO strategies that worked before and many SEO firms recommended, we wouldn't want to do many of the things SEO "experts" used to focus on. It seems that now, one of the important things is to focus on social media, but it takes a lot of time. It also takes industry knowledge to write content, so most SEO firms I don't think could do that (but we can). In conclusion, an ongoing campaign would be considered if a valuable proposition was made.

    We were in the process of releasing a unique 26-page, 12,000 word guide related to our industry right before this algo change went into effect. A second, industry specific guide was also in the works. We were also planning to issue some PRWeb press release associated with these guides, etc., as well as start using Press Releases on an ongoing basis, but all of that was placed on hold after Penguin.

    Please let me know what you think about the above info and what you propose.

    Yesterday, we signed up for SERPBook to track all the keywords we used to track with Traffic Travis in the past. For most of these keywords, we had always ranked on the 1st page of Google (for many, #1 and #2). We could also provide you with a link to this SERPBook data.

    We have also contacted some SEO firms through SEMPO and are now beginning to receive some proposals. We also know that there's a lot of talent in Black Hat World, so would not mind to work with one of you guys if the proposal is sound. Even though we are a small firm, we recognize the importance of coming out of this penalty/filter and working with a reputable group on an ongoing basis. Thus, we can both grow together.

    We are not looking for "tricks" or "spammy" solutions, but nowadays it is difficult to differentiate whether something is black, grey or white when it comes to SEO anyway.

    Sorry for the long explanation and I look forward to your proposal and feedback.
     
  2. danger66

    danger66 Newbie

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    For those who have PM'ed me regarding the ongoing/Penguin SEO work, I tried to reply to your messages but don't have 15 posts yet. Working on that.

    Is there a way to pay for this thread to get more visibility in another section of BHW?
     
  3. acotut

    acotut Elite Member

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    Yea,get a BST listing for more views and maybe add me on skype?
     
  4. danger66

    danger66 Newbie

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    How do I get/purchase a BST listing or pay so that this post is moved to the BST section?

    What is your Skype ID?
     
  5. acotut

    acotut Elite Member

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    alex_cotzi2006,you can also see it under my name.

    You need to be Jr.Vip first,wich is 97$/year and there's a 20$ or something listing fee' to have a BST
     
  6. rugbyjack2005

    rugbyjack2005 Power Member

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    You need to be a bit careful hiring a firm that says they can fix penguin. Noone understands it completely yet as it's only been a month and there's only been 1 update. It would be impossible to have tested everything already. Without testing it is just speculation.

    The people that claim to have got out of penguin will have done it more through luck than anything else and a bit of educated guessing. I've even seen a post by a so called seo guru that claimed that they changed 1 onsite link and it got them out of penguin - i don't think so somehow!

    With time people will soon start to understand it and obviously a company can improve the link profile.

    It sounds like you're after a quick fix though which requires a different approach and could potentially do more harm than good given that penguin is not fully understood right now.
     
  7. danger66

    danger66 Newbie

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    I agree with what you're saying Jack: there is no quick-fix solution for Penguin. I am not looking for one at all. Nevertheless, it is prudent to at least try to begin by attacking the likely culprits, such as inorganic links. I think sitting around for months with our hands crossed is far from wise, especially when our new business has all but dried up.

    We will never know completely what the variables are that affect Penguin, as you state - but this has always been the case with Google. No one has all the answers.
     
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  8. jared1249

    jared1249 Registered Member

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    reply only because i have no right to post new threads.(or i did not found the link to post)
    Just to share to every memebers of my way to recover from penguin, SERP changing.jpg

    Till now, i had done a lot of things, black and white, not sure exactly which one or ones works.
    1, No social media, as i was blocked from fb,twiter,youtube
    2, bought a service abour 750 article on quite wide range of article directory
    3, Clean the links for quite large gov sites which have over 50K page each with link to my site, with same anchor tag
    4, onsite SEO decreased the keywod density
    5, Add human write unique articles, around 50 articles to the site
    6, Senuke been adopted, while i do not think it contributed too much. Mainly article, press release, web 2.0, spamming around.
    7, Add around 1000 pages during this period
    8, build a few subject related pr 4 -5 links,

    Although from the SERP, it is hard to say fully recovered, but the changing is so dramaticly, need to have a drink.
    At least my whole month effort seems worth it.

    Till now, my idea about the penguin is that they consider both onsite & offsite factor. Onsite factor seem even with higher percentage.
     
  9. rugbyjack2005

    rugbyjack2005 Power Member

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    Yep i agree with that. My point was to be careful of companies who claim they know how to fix it.

    I wouldn't bother changing the links already built though. There's no evidence to suggest it has anything to do with link quality and rather it seems to be about link relevance, anchor text diversity and exact match/partial match anchor text percentage. Certainly the best approach is building higher quality links. It also seems to be page specific rather than site wide or at least there is a higher demotion penalty on particular pages.
     
  10. danger66

    danger66 Newbie

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    I agree with you. I wasn't referring to removing all links, but analyzing the existing link profile (similar to the study the MicroSiteMasters guys did or what Modesto Siotos of iCrossing suggested on one of his posts), then seeing what % of money phrases are "over-targeted" in the backlink profile, etc. and making the necessary adjustments (within your control). Examples like James Farmer's WPMU (that got penalized and came back in the SERPs in the last few days when they removed a bunch of links), although controversial, "suggest" that working on the link profile might definitely pay off.
     
  11. duttaarijit

    duttaarijit Power Member

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    Please try to provide me your skype id or you can add me in skype: seoindiaorg for discuss about your sites ranking.
     
  12. shura17

    shura17 Regular Member

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    PM sent Mate,

    Please check.

    Thank you.