Videos are fairly easy to do. If you don't have a cam, but, an editor, you can do stuff with stock footage and/or overlay animations to generate original content.
The reason this subject peaks my interest: there are other hosting sites that pay better and more fairly for impressions than YT, BUT, you are then faced with the challenge of audience awareness.
Most search engines (Google especially; for obvious reasons) will highly favor YT in video searches.
A site that already has good patronage is the "missing key" to having popular and profitable videos without having to deal with YouTube.
For instance: DailyMotion has a wonderfully straightforward direct impression pay system, and, what they call an "API program" where: they will pay commission on roll ads if you post other peoples videos on your site. This means you don't even have to learn to make videos if you don't feel up to it.
Vimeo has a good PPV program that I've heard good things about......although..... you would need a really great video to get someone to pay to unlock it.