Need help with this important question

Hi guys,

I just met a client to propose a make over with SEO. The client had previously paid someone to build a site but it turn up shitty and the SEO sucks. So he asked me this question that left mumbling some stuff.

1. How will the cost i am going to be bearing have an affect of my business provided i have paid for a similar service previously?


I would really love your opinion on how to tackle this

Thank you!

You've just got to let him know that you have a vested interested in seeing his company succeed. After all, your success depends on your clients' success. Clients just want to know that the person they pay money to actually cares about their company, and isn't some man in a suit who's going to take their money and make empty promises. Demonstrate that you care about seeing him succeed, and you will be fine.

The thing you don't want to is go into the technical details of the cost. I'm sure you've already discussed this with him, but when someone doesn't know exactly how to answer a question such as that, they just start rehashing their entire service to make it sound like they know what they're doing. He doesn't care about how many links you'll be building and how you distribute links among various sources.

Bring the question down to a more basic level. Analyze what he's asking. He's asking how the cost will affect his business. He's not asking how you'll improve his rank, or what your service entails. He's asking, "If I hand you this lump sum of money, how do I know anything will improve?" It's a simple question. In fact, it has nothing to do with your service. It all has to do with how much you care about his company.

Do you have any idea how much damage the last person caused - if any? You could be in for some serious fun if his site is under a penalty or gets nailed in the future for the previous guy's work and the client blames you...

Tell him that you can offer more comprehensive packages at different price points. Provide as much service as he can afford. That way it is a win win.

or offer to take over the entire online sales for his business, on commission. If you're confident in your abilities, you will bank. $$$$$$$$$$$$$$$$$$

artizhay said:

You've just got to let him know that you have a vested interested in seeing his company succeed. After all, your success depends on your clients' success.

Click to expand...

This. This, hard. Explain that you are paid monthly on the successes of those that you provide a service for. You're not salaried, you can't fall back on a monthly salary if things go wrong like they do in most companies. Your success is entwined and built on their success. If the company doesn't succeed then yours won't either. Play the pauper card a little. Come at it from an angle that this company your selling your services to are just one of a few that you have, therefore a majority of your time and effort will be spent on building their portfolio and making sure that their company is successful enough to guarantee your company's success.

Thank you for the awesome response and advice.

I met up with the client and I did abit of trash talking on the company you built his site. My client paid the guy $3000 and the guy got him a free wordpress template.
I know it was going to be hard to convince him i was not like the other guy, so i threw in a money back guarantee if he wasn't happy with the end product.

I think did a good job in selling my offer, he even offered to give me another project if i was too come out successful with first. Seemed to have build the trust.

Waiting for his response as he told be he will inform me at the end of this week. So wish me luck on this.