I know Content/Internal linking and Back Links are probably the main things to rank... BUT.. I cannot figure out why there are some competitors in my service niche that are ranking number 2-3 on Google with hardly any back links. No linking structure and almost no content or no more content than mine. WTF.. That is why I always wonder about back links and if they work for everybody. These guys have been there for over a year now. Some new site coming in and they rank pretty good. Some have pretty good SEO but no more than me. Some of the quality of back links seem to not be great either. I don't really want to post my competitors here as they may be watching. If someone could really tell me why I would love to know. I am building a PBN from a member here and hopefully that will help me out some. Any other suggestions?