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Need help with PPC

Discussion in 'General PPC Discussion' started by prasham, Oct 7, 2012.

  1. prasham

    prasham Newbie

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    Hi guys

    I am new to the world of PPC..... till now i was working with Callcenters to generate sales for me..... I would like to know which PPC engine i.e. Evoplus or 7 Search is best for Pharmacy website and also for Adult Website..... I am not interested in traffic only but i am looking for sales...... also if someone can give me a minimum rough figure on how much revenue can be genarated if i invest $1000 a week on PPC for both Pharmacy and adult....
     
  2. TowerZ

    TowerZ Newbie

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    Generating revenue all depends on the Keywords you are bidding on and how good you are with optimizing.
     
  3. Endire

    Endire Elite Member Premium Member

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    Prasham,

    I don't have any experience with Evoplus but 7search is a viable option. As mentioned by the other member, your ROI for your PPC spend will vary based on a lot of factors, one of which is the competitiveness of your target keywords. Pharmaceutical terms are highly competitive especially since Google has cracked down on unauthorized ads featuring these products and advertisers have flocked to other networks. I don't have any experience with adult website keyword terms however I would imagine that these are also highly competitive.

    More than your keywords, your sales conversion funnel will determine your overall ROI because if you do not have a good conversion funnel, you will not successfully make sales online. Your landing page is a crucial component of this funnel. Make sure you build a landing page that is easy to use and also make sure that the action you want your visitors to perform is obvious and easy to do.

    I highly recommend this book,

    http://www.amazon.com/Conversion-Optimization-Converting-Prospects-Customers/dp/1449377564

    Here also are some tips on landing page optimization,

    http://unbounce.com/101-landing-page-optimization-tips/

    Good luck with your PPC efforts!

    Shawn