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Need help with local SEO

Discussion in 'Offline Marketing' started by cryphix, Apr 9, 2013.

  1. cryphix

    cryphix Newbie

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    I want to learn a lot about local SEO. I know a good deal about regular SEO, but I want to learn how to rank businesses in a certain area for a kw's.

    Right now, I mainly want to know how to rank a business that is in once city, for another city and a kw.

    If anybody can help me out with my local SEO journey please let me know.
     
  2. sashablack

    sashablack Elite Member

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    Start ranking long tail keywords :)

    Example: if your niche is say... books and you are in New York

    you would rank keywords such as: ny books, nyc best comedy books, and so on...

    And obviously check with google analytics on what people actually search on local searches :)

    Hope that gets you started :)
     
  3. cryphix

    cryphix Newbie

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    but what if the place that wants me to rank them for city A, but there address is in city B. How would i do that?

    Also, to rank a business in a certain city for a kw, I have to put that city in the kw right?
     
  4. sashablack

    sashablack Elite Member

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    1. You can rank Kw for city a in city b

    2. And yes you have to include the city :)
     
  5. cryphix

    cryphix Newbie

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    Do you think you could tell me how to do that?

    Would i just put the name of city A in the keyword I want to rank for, instead of city B?
     
  6. Techxan

    Techxan Elite Member

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    To come up in the other city, if it is near by, you just need to put in a carefully crafted page about providing services in that city.

    If you nail the onpage SEO, you should start to show up in those areas.

    You can increase your chances by including the additional location in various parts of the page. Consider an addition to your copyright line, and instead of saying "© website name" add to the statement to include the other location, such as: "© website name | Servicing Ontario and Hanoi"

    In your about us page mention in the content that you have two locations, a simple
    "With locations in Ontario and Hanoi to serve you better, we blah bl;ah blah...."

    Add at least one page specifically about providing your service in that area. Mention neighborhood names, too if they are well known.

    When possible while building citations, use their multiple locations features (not all have them) to list all your locations. Find local directories for each individual city, and in these directories only submit the single location.

    In other words, if you serve Ontario and Hanoi, in national directories list your main office if you can only list 1 location, but if you can list multiple locations, list them all.

    In local Ontario directories, list only the Ontario location, and in local Hanoi directories, list only the Hanoi location.

    If the cities are near each other, you can use a statement like " Serving Brooklyn. Queens, and their adjacent communities" or so in your description, title, copyright, etc.

    In your image alt tags on each page, tag at least one image as "location one logo" "and the second as "location 2 logo" (using the appropriate location names of course.)

    In your link to each site add a "title" and indicate which location the link is for, such as title="Ontario Ca location". Most browsers ignore this tag, but the content in the tag will still count as page content and it will increase the influence of the location.

    Usually if you can get it in the description and twice on a page, there will be enough influence to assist your ranking in that location.

    Get some stuff going locally in each location that indicates you are in business. Do press releases (don't do junk press releases to press release sites, use a real event to put out a press release for, and pay to have it properly syndicated into Google news), run ads in your local free advertising, sponsor a local sports team and put a page about them under a community page on your site, stuff like that.

    These things will cause local references for your small business and helps prove that you are indeed active in these communities.

    Find all the industry and local citations you can for each location.
     
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  7. BlackSEOBelt

    BlackSEOBelt Regular Member

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    Google provides Google Places results for local queries. If not in 100% cases, then definitely in most of them.

    Which means you have to figure out how to rank higher in those. You'd need to create a Google+ Local listing for your business, with the address and phone number, etc.

    But then if you want to pretend you're relevant for an entirely different location, that may not actually work.
    So, basically, you'd need:
    - A Google+ local page
    - Ratings and reviews of that page
    - Other webpages (preferable reputable directories) mentioning your business name, address and phone number - ideal
    - A website linked to your local page that also has the right locally marked keywords on it.
    It's also recommended to set a geo target in Google Webmaster Tools- Backlinks to the site associated with the local listing.

    Besides, I normally use Powersuite's Rank Tracker to see where my listing ranks to users searching from various locations (because different people would get different results, depending on where they are).