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Need help with landing pages quality score

Discussion in 'Adwords' started by nixnash, Jan 28, 2010.

  1. nixnash

    nixnash Power Member

    Oct 26, 2009
    Likes Received:
    Okay , I created a landing page ,for promotion of one of my products.
    Initially my quality score was 9 then it dropped.

    Now my quality score is 6 for 3 keywords and 1 keyword is having a kwality score of 7.

    With 6 as quality score , my cpc is more than i want to pay.

    What can i do to improve my CTR (Changing ad text is one of the thing which i was thinking.)

    What modfication i can add , to increase my quality score and decrease CPC.

    What modifications , i need to make to the website , how can i optimize my website for each and every keyword.

    Does inclusing h1 , h2 and other tags like bold , which increase relevency?

    I really need to set up this compaign, asap.

  2. samspam

    samspam Junior Member

    Feb 6, 2009
    Likes Received:
    Well, I don't know what your site/LP looks like, but I can tell you what I always do to get a very high QS.

    1. Content needs to be relevant to ALL the keywords, and not keyword stuffed. People usually forget that the text has to be relevant. One thing I always do, is to check what google actually think my page/LP is about by using their external keyword tool, and putting in my website/LP, and google will show you exactly what it thinks it's about.

    2. You need a Privacy Policy, and a "Contact" page at minimum (I usually add a links page to authority sites and relevant articles, and an About-page as well)

    Hope this helps.
  3. hasbul aqill

    hasbul aqill Newbie

    Sep 19, 2009
    Likes Received:
    please input about, privacy policy, term and condition and contact us page
    it work and i get 8/20 QS ;)