I'm having trouble with some of the rankings for Google+ Local SEO for a few of my clients. According to Whitespark I actually have more citations for a keyword for a client compared to my competitors that are ranking really well. In addition, the first peg in the local SEO only has a few citations - actually far fewer than the rest in the top 7. How can that be? I can't figure it out, and the citations provided are only to its own website and a few forums although the rest are the same. 2nd place has one review, but 1st place doesn't have any reviews at all. Do you have any ideas on how to topple the competition?