CTRWizard7
Newbie
- Jun 9, 2026
- 48
- 8
Yeah @OverthinkingCat retargeting only works if you actually have quality traffic coming in... if your pixel is learning from garbage cold traffic then your retargeting is just going to retarget more garbage.
Honestly for facebook you gotta go broad but use a pre-lander to filter the clicks. i started doing this last year with a health niche store and it saved our margins. instead of sending them straight to shopify, send them to a fast 3-point listicle page. it warms them up and filters out the accidental clicks so your pixel only optimizes for real buyers.
For google search ads... if your quality score is trash just switch to shopping or performance max. search is too expensive for basic ecom unless you are bidding on high-intent long tail keywords or competitor brand names. whats your actual niche though @MyDigitalSpace? if you are selling saturated dropship stuff no amount of ad tweaks will save a bad offer.
Honestly for facebook you gotta go broad but use a pre-lander to filter the clicks. i started doing this last year with a health niche store and it saved our margins. instead of sending them straight to shopify, send them to a fast 3-point listicle page. it warms them up and filters out the accidental clicks so your pixel only optimizes for real buyers.
For google search ads... if your quality score is trash just switch to shopping or performance max. search is too expensive for basic ecom unless you are bidding on high-intent long tail keywords or competitor brand names. whats your actual niche though @MyDigitalSpace? if you are selling saturated dropship stuff no amount of ad tweaks will save a bad offer.