I have been researching Facebook ads for about 2 weeks now. Finally decided to start up 2 campaigns 2 days ago, one running only one ad set, and the other running two ad sets (testing broad audience vs narrow). I need help understanding whether or not these statistics look good as of right now. I see some engagements going through the FB ads, and the website averages about 20 unique visitors per day (on avg, may be more sometimes). However the problem is that there are no sales. Nobody clicking the Shop Now button, etc. And the only people engaging as in liking the promoted FB posts etc, are people who are outside of US (although I target US only). Do I just let the FB ads sit there and wait until they get optimized? Image below are the stats for my 2 campaigns (two different niches) These are the 3 total ad sets from the 2 campaigns. Any help would be greatly appreciated, thanks!