Need help with Bing Ads for ecommerce website

Need some help optimizing my ads on Bing..

I was wondering should i add long tail keywords in my campaigns?
Also should i be using Bing Shopping?

Need help...

Long tail keywords are a must. My best ROI comes from long tail keywords. They are much cheaper, and if you pick them right they will also convert better than generic product keywords.

Never used Bing Shopping but I can imagine it is worth testing, for sure.

Good Luck!