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Need help to setup my strategy for local website creation service

Discussion in 'Local SEO' started by auuuu, May 28, 2015.

  1. auuuu

    auuuu Elite Member

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    Is there someone who create website for local activities?

    I've few questions about the billing thing. Basically I don't know how to manage it.

    1) I create the website -fixed price- and the client buy the hosting (I take a %)?
    2) I create the website -fixed price- and then the client should pay me annually "management and updating" (so I'll buy the hosting and then share with other clients)?
    3) I create the website and ask a monthy fee for the website and hosting?

    I don't really know what I can do, what is the best strategy that works for you?

    I've also skype if someone willing to help me faster :cool:
     
  2. Avid Learner

    Avid Learner Regular Member

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    Who are you competing against and what do they offer? If they've been around for a while (check archive.org), chances are they found what works in your market.

    Chances are high that you will run into clients who would accept any one of those. #1 seems more transactional - basically, you do the one job and are done. I suggest that you have that option available for a targeted audience, but, depending on your business objectives, shoot for a longer term relationship (a continued cash flow).

    The other two entail a longer term relationship, the difference being the up front cost. If you are in England, most of your clients should be able to afford #2, so there is not much advantage to you to offer #3 (which implies a financing charge for the fixed up front investment you must make), as, really, how much up front cash / risk will that save them? Assumption here: you are targeting small business with simple website needs.

    Here are some other related threads:
    Code:
    http://www.blackhatworld.com/blackhat-seo/facebook/652915-pricing-strategy-local-business-service.html
    http://www.blackhatworld.com/blackhat-seo/black-hat-seo/530943-pricing-local-search-engine-optimization-services.html
    http://www.blackhatworld.com/blackhat-seo/blackhat-lounge/752799-how-much-right-price-charge-local-search-engine-optimization.html
    http://www.blackhatworld.com/blackhat-seo/offline-marketing/487477-realistic-pricing-mobile-website-creation.html
     
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  3. auuuu

    auuuu Elite Member

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    Damnnn so great advises! Thanks a lot man, I'll look that thread asap!
     
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  4. auuuu

    auuuu Elite Member

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    Another question: I want to try to build a report for website owners, with few details on "why your website sucks".
    I'll insert google position, mobile optimization, graphic issues...and what else?
    What I can insert on my report? It'll be unique for each client and will delivered through air mail.

    Anyone have something "ready-made" just to get an idea on how organize it? Thanks a lot!
     
  5. Avid Learner

    Avid Learner Regular Member

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    This guy created a method that talks about some of this...
    Code:
    http://www.blackhatworld.com/blackhat-seo/online-reputation-management-orm/354896-22-letters-17-000-profit-3-weeks.html
    Might be able to find something similar or closer to your question by searching "reports" under Local SEO, ORM, or WhiteHat forums. Another search term is "white label" - might be some examples of what some SEO subs are providing.
     
  6. auuuu

    auuuu Elite Member

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    yeah I've read it several times, but it's a little different for what I'm looking for. I want to make something similiar but regarding website design, mobile optimization and so on, not about the reputation itself...

    I've found few tools online to see code errors, but clients are stupid. I mean no one understand them (me neither) so I cannot send them a letter with their HTML and write the issue :)

    I'll try for others, more simple, ways to highlight why their website sucks and what isn't working. I've few ideas but it would be cool to find something similar :)

     
  7. Avid Learner

    Avid Learner Regular Member

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    One other idea. Search for "website audit" on G. I came across some sites a while ago that talk about doing this, and what they present to clients. Not sure of specific tools they use for onsite analysis. But I imagine there must be.

    I have not (yet) checked many of the tools that do keyword analysis and competitor analysis - which helps build the story. They ought to either have exportable reports or exportable data that you can format in excel, or chart in powerpoint. That would probably be found with a search on tools and reports.

    But, yes, you are right, customers won't know what to make of this information. Your story to them will be the problems and benefits, and this is all just supporting material.

    Let us know what you find, if there is something that hits the mark just right.