Hi,guys i have a question and take keyword "e card" for example. i used Goole keywords took to research "e card" and get 3 matches broad,phrase ,exact here is the screenshot Broad:1,500,000 phrase:74,000 exact:12,100 it's very different monthly search volume. so here is my question: if i want to take "e card "as my seo keywords, which search volume should I take into account? broad, phrase or exact. and if i query "electronic card" is there possible my site in the SERP? i know seo is different from adwords, after all keywords tool is designed for adwords. it has the different matches and what about seo? Realy need your help and thanks you guys !