Hi guys! This is my first thread on BHW, although I've been a member for over 2 years, and i wish i could have contributed something in this thread to give back, unfortunately that day has not came yet as I'm still learning. I need your help on a new project that I'm going to take soon, client is a famous newspaper in my country, 6 months ago they used to get around 150-200k visits/day, but now they are down to around 100k/day, and they want to improve that. The website is about 8 years old, and they have around 3k referring domains and 1Mil external backlinks according to majestic. Which seems strange as all the competitors have lesser numbers of links, and get more traffic. Also the website has a global alexa ranking of 25xx , and a local rank 6x , they used to be in the twenties but it went up with the visits going down, and they want to get back there. Now I'm a bit confused on what should be done, specially with a site this big, I'm not sure if it's seo that i should be pursuing, or other forms of online marketing Would appreciate any suggestions or recommendations for: - Raising the traffic rates up to 150-200k visits - Raising the Alexa local ranking to somewhere in the twenties Thanks in advance!