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Need help on choosing a mission statement for our SEO reporting tool

Discussion in 'Black Hat SEO' started by stanleyreporb, Jul 29, 2014.

  1. stanleyreporb

    stanleyreporb Regular Member

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    Hey BHW

    We need your help to tell us which of these 4 mission statements do you think is most suitable for a seo reporting tool.
    Here are the 4 mission statements:

    1. To give agencies the power to instantly build trust with their clients with 24/7 reporting
    2. To be the performance monitoring tool for SEO clients built for SEO agencies
    3. Agencies keep their clients updated on their SEO campaigns with Reporb
    4. SEOs use Reporb to show their clients how their SEO campaigns are doing

    Which one do you think is the most suitable? or if you have your own ideas, we would love to hear it.

    The goal here is to explain to visitors what we do in 1 sentence without sounding too complicated.
     
  2. SuperLinks

    SuperLinks Elite Member

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    Why not A/B test this via Adwords or other mediums and select the one that converts the best? Use the headline on the ad copy and on the landing page.
     
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  3. American Trends

    American Trends Jr. VIP Jr. VIP

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    I think, you must talk about accuracy, when you are talking about an SEO tool.
     
  4. stanleyreporb

    stanleyreporb Regular Member

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    That's an excellent idea!
    Out of the 4, which one do you personally find most suitable?
     
  5. tony_d

    tony_d Elite Member

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    All of them are too long and confusing. You need a simple catch phrase that communicates so much in just one short phrase - for example, if I was helping SEO agencies be more trustworthy from their clients perspective, I'd call it
    "Reporb - trust through accountability".
    Doesn't that best communicate that "we will help your clients trust you more by using our software to track their campaigns"?
     
  6. stanleyreporb

    stanleyreporb Regular Member

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    Don't you think "trust through accountability" is too broad?
    Questions like:
    "So... what is Reporb?"
    "Are you saying our clients don't trust us?"
    "Accountability? What do we need to be accountable for?"
    "Are you a trust building consultant?"

    I find a phrase like that too broad and "too corporate-y" but I may be wrong.
     
  7. Nightly

    Nightly Regular Member

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    Agreed.

    Try out Bing Ads as well. Not too sure If you can still do It, but create a bunch of sub domains for a junk domain you own (softaculous WP Installs each). Then signup Individual bing webmaster accounts with the subdomains ($50 ad credit each time). I use to have thousands of dollars of ads running on bing ads for free doing that :p

    Goodluck!
     
  8. DeadJoe

    DeadJoe Regular Member

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    I think all of the four options sound a little too descriptive, you need something small and catchy. Just my 2 cents.
     
  9. stanleyreporb

    stanleyreporb Regular Member

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    Hmm... Don't you think something small and catchy would make visitors go "so... what do you do again?"