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Need help in defining a online brand reputation tool.

Discussion in 'Social Networking Sites' started by sherin, Nov 19, 2009.

  1. sherin

    sherin Newbie

    Joined:
    Jun 10, 2009
    Messages:
    15
    Likes Received:
    12
    Occupation:
    Project Manager - Social Media Marketing
    Location:
    Bangalore,India
    I am currently in the process of defining a platform that will help Small and medium sized companies protect their online reputation. This mean the platform will track any mention on their brand online.

    A 24/7 online monitoring platform that will help SMB's identify and react to any conversation about their Business, Products or Competitors.
    Demarcate conversations based on Sentiment and Media Type
    Trend charts on Sentiment and Competitors

    What do you think are the major issues people face currently online with regards to controlling their online brand image?