Need help in defining a online brand reputation tool.

sherin

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Jun 10, 2009
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I am currently in the process of defining a platform that will help Small and medium sized companies protect their online reputation. This mean the platform will track any mention on their brand online.

A 24/7 online monitoring platform that will help SMB's identify and react to any conversation about their Business, Products or Competitors.
Demarcate conversations based on Sentiment and Media Type
Trend charts on Sentiment and Competitors

What do you think are the major issues people face currently online with regards to controlling their online brand image?
 
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