Need help for a keyword problem

Hi there,
I'm new to SEO and I have some questions to get cleared.

I put a website in "ubersuggest" and went to the top pages section. In there I can see the keywords that a page has ranked.
Let's say I pick the first page and we can see some keywords ubersugest shows us.. But when I search those keywords by going to that web page, I don't find those (not all. But some).

For an example let's say that I put the website "bijlibachao.com" in "ubersuggest" and select the India as target country. Ubersuggest gives me top pages of the site. Then I go to the keywords of that page. see the image.

https://prnt.sc/nlw22e

Let's pick the second keyword and search it in the article. it is "sor panel"

https://imgur.com/a/wtpPUcA

But I don't find the word in the article. That happens with some keywords.

My question is, if that page doesn't contain those keywords, then how that website can rank for those keywords?

Sorry if this is foolish question. I asked this because I'm a newbie.

It could be that you find synonyms or very closely related terms in the page, no need for the 'exact' term to appear in the page to rank for it. Specially if the page/domain has a lot of authority. Another posible explanation would be links pointing to that page with the anchor text 'sor panel'.

what_hat? said:

It could be that you find synonyms or very closely related terms in the page, no need for the 'exact' term to appear in the page to rank for it. Specially if the page/domain has a lot of authority. Another posible explanation would be links pointing to that page with the anchor text 'sor panel'.

Click to expand...

got it. Thanks

I suggest you to use competitors date analysis with Ahrefs tools. Ahrefs shows the top pages with organic keywords.

Cut out ubersuggest. It doesn't seem to work quite good. Keysearch and kw finder is good