Need Help: 5 Days Running – Good ATC & Checkout But Zero Sales (Continue or Kill?)

Hi everyone,

I need some honest advice from experienced media buyers.

I’ve been running this Facebook ads campaign for 5 days now, and these are the results (screenshot attached).

Here are my concerns:

I’m getting good clicks, add-to-carts, and even checkout initiations

But still no purchases

Daily budget: $50
Objective: Sales / Conversions
GEO: USA
Product price: $150 to $250

Now I’m confused about a few things:

Should I continue this campaign or kill it?

Are these metrics normal in the testing phase, or is this a red flag?

What could be the main reasons for no sales despite ATC & checkout?

Price issue?
Website trust problem?
Checkout friction?
Payment gateway issue?

If anyone experienced similar behavior, please share your insights. I’d really appreciate any suggestions on how to optimize this and turn it into profitable sales.

Thanks in advance!

If you’re getting ATC and checkout but no purchases, traffic is probably not the main issue. I’d first double-check the checkout flow (payment gateway, extra fees, shipping cost, mobile UX). For a $150–250 product in the US, trust and offer angle matter a lot.
5 days at $50/day is still early for testing, but if you have enough checkout events and zero sales, I’d audit the site before scaling more. Sometimes it’s not the ads — it’s the backend.

Davvyzem said:

Hi everyone,

I need some honest advice from experienced media buyers.

I’ve been running this Facebook ads campaign for 5 days now, and these are the results (screenshot attached).

Here are my concerns:

I’m getting good clicks, add-to-carts, and even checkout initiations

But still no purchases

Daily budget: $50
Objective: Sales / Conversions
GEO: USA
Product price: $150 to $250

Now I’m confused about a few things:

Should I continue this campaign or kill it?

Are these metrics normal in the testing phase, or is this a red flag?

What could be the main reasons for no sales despite ATC & checkout?

Price issue?
Website trust problem?
Checkout friction?
Payment gateway issue?

If anyone experienced similar behavior, please share your insights. I’d really appreciate any suggestions on how to optimize this and turn it into profitable sales.

Thanks in advance!View attachment 508351

Click to expand...

From your screenshot, we are not able to see anything clear. You would need to make sure that you are optimizing for leads or conversions. These are the two that usually converts the best.

I attached report again

Are you using one or more different creative elements for your campaign? Experiment with more content because your campaign might be reaching the wrong audience. Even with high CTR or click-through rates, it won't generate many conversions/purchases.

Yes, I am using 3 ad creative on 1 ad set.

1: single image creative
2: Video
3: crousels

I think you need to set up multiple advertising campaigns with different content to find the most suitable target audience. Only by accurately identifying them can you achieve high revenue.

Kill on the 8th to the 10th day
I don't think 5 days is enough