Need Guidance on Improving Google Ads Performance in 2025

Hello everyone, I want to get better at Google Ads and find out more about what will be most effective in 2025. I'm interested in learning how others manage finances, maximise campaigns, and enhance overall performance. Just a quick question: What tactics or resources have lately improved your Google Ads performance? I would welcome any advice or ideas. Thank you!

This is such a broad question) For Black hat ads, use good accounts and test 2-3 campaigns. Performance wise, smart bidding sometimes help but you should always start with a low budget to test everything and see which campaign is best. Test different landing pages and switch

Honestly, leaning into better first-party data, sharper creatives, and Google’s AI bidding has made a big difference in my ad performance lately.