Need Facebook ads advice

I have started running Facebook ads a couple of days ago and already made 2 sales what is not so bad for the beginning while just testing the audience I guess, but what really worries me is that from total 6.5k impressions only 184 people watched 95% of my ad.



Does that mean that I must change my video ad before start scaling those ads?

If you managed to keep 184 users for 95% of your video, that's already a good start! I'd be happy about that. From what I know, I'd say that it's time for you to start researching on how to develop more engaging videos in the beginning section and maintain enough content for the video during the midway area. Suspense, drama, quizzes, anything, but engage with the audience in a sense.

What are you optimizing for