For the past few years I have made half-assed product releases while never putting in the proper time to make it big and grow. I think I'm finally ready to grow up and start branding myself so I can market my products to people who recognize the brand(me). I'm currently developing an ecourse that is scheduled for release later in this year. I want to create a successful pre-launch campaign for my product and am in the process of choosing my domain name. I'm not sure whether to go with a company name like seomoz.org and associate myself strongly with it like rand fishkin or go the other way: The other option would be to use my name as the domain name kind of like eddale.com and build everything off of my name. What are some of your opinions?