Yes Adwords can be difficult to have success with. I can offer you a few tips for getting a campaign going as well as some references to good books about Adwords.
When you go to start a campaign, you will want to first select keywords that you would like to target. When you go to create your adgroups, you will want to be sure that they are highly targeted and focused. Make sure all the keywords describe relatively the same thing and that they are included in ad text as well as the landing page that users will be taken to after they click. Monitor campaign performance on a weekly basis and make adjustments where necessary.
I highly recommend the Definitive Guide to Google Adwords by Perry Marshal,
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.