Need an expert opinion

Hi,

You know very well about Google and stuff and how it has made life difficult for small businesses like you and me; no need to discuss that. I tried and still trying my luck with every top SEO tools whatever you name it but not seeing a promising change in SERPs (Very successful in the past before Google released animals from its zoo). Keeping in view, i have to decided to recalibrate my marketing strategy.

I run educational websites (10-15 with 3000 products each) which provides training material from school level to professional courses. The course material is in PDF format; i had done some marketing by publishing the PDFs on top PDF sharing sites, stayed for a while and then account bans. I am also doing some stuff on youtube by publishing videos, twitter social media and stuff but it is not working for me, maybe i don't have super kind of marketing skills.

I need some solid marketing plan for PDF marketing from you guys which can generate some targeted traffic other than Google. You can suggest me social media, SEO or any resource but with some solid strategy. I hope anyone who is suffering like me can help through this thread.

Good luck to all, and i hope you keep your bread and butter running, David

Offline marketing works very well too. Don't forget that. What about some direct mail with coupons? Don't rely on just google to sell your products. It can be taken away in the blink of an eye. You have to also market your products online as well as offline.

One more thing. Capture the homeschooling crowd. Homeschooling is big and they spend $$.

hmmm. some very good ideas. I am not a very social person so i will not go with offline option. Direct contact with emails is the one that i noted in my diary. thank you for your time mate

You don't have to be social to do direct mail with coupons. Direct mail is one part of offline marketing.

lol. ok i meant personal interaction. point noted, thanks