Hi Blackhatworld, I have been browsing this forum for a short amount of time and it's helpful to me and I have found a lot of valuable information from this place. I recently lost my job and I always knew you could make serious money from the internet, but I could never balance the two things, so here I am. I wish to make my website my only source of income and become master at what I do.. I started blogging again (my first adsense site was when I was 16 in 2007 and it was different then but I shut it down in the same year) so I have started again after realising the possibilities! I have a few questions though: 1) How do I use Keywords to get the right ads on my website? Because in '07 I could select the keywords myself in the adsense part and then get ads that are suitable to my viewers, but now I am a little confused. I read a recent book on my Kindle where the writer describes using 'Google Keywords Tool' to get the right keywords and implement them onto your website to get the right ads for your viewers. How would I use these keywords on my site? I think I am supposed to use those keywords in my articles? Am I right here? Please correct me if I'm wrong! 2) Kind of related to question 1.. What is the benefit of TAGS in your posts? I know they are helpful in finding posts on your site but do they make a difference in search rankings or does having good tags attract more traffic? 2) Lastly, what are Meta-tags and Header-tags or similar terms? I hear these a lot but I don't have any idea what they are or how to use them to my benefit. A spotlight on that would be great! Thanks! SV.