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Navigation - does this makes any or big difference?

Discussion in 'White Hat SEO' started by blabla90, Mar 27, 2017.

  1. blabla90

    blabla90 Newbie

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    I'm finalizing work on my blog and I'm putting some content on it before we put whole thing online. Of course, I should split that content into sections, so someone could easly find what they need.

    My first idea was to have home page, about me, contact, portfolio AND categories - "categories" would be drop down menu with other sub-categories (and that's where I will sort my posts).

    Now, as I am researching whole thing about it (keep in mind, I am not expert or whatever by any meaning), I've found comments that it is not the best idea, as it is not "search engine friendly". Other comments says that it depends on how whole thing is programmed.

    My question is: does this really makes any or big difference? How I can learn more about it?

    Do you have any advices in general with this?

    Thank you in advance. :)
     
  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Are you using Wordpress?

    Only one of the sites I manage uses a handful of category pages in the menu bar (alongside the actual pages), but my client and I are not focused on the SEO of that site (and it's been "under development" for 2 years now) as it's a personal website for him, so it's not ranking for any terms. Therefore, I can't tell you for certain what problems, if any, that you'd run into.

    By the way, for what it's worth, there are many people who no-follow and no-index their category and tag pages because of "duplicate content" (there's no penalty for non-malicious duplicate content). A user and I were discussing it in one my SEO guides here, but some people have supposedly had issues when they let those pages get indexed and crawled, issues which they claimed were resolved after adding those no-index, no-follow tags. I've followed suit with the tag tactic though it didn't make much of a difference on any of my sites, but it's still something that might be worth looking into.
     
  3. blabla90

    blabla90 Newbie

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    Thank you, @Zwielicht ☺ I'll read that one for sure. A lot of great info around here, in general. And yes, I am on Wordpress. ☺

    It's little bit overwhelming as I don't know a lot about it and when I think I found solution for one problem - new one come out.

    I hope someone with experience about this would post... ☺
     
  4. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Oh yeah, I remember that feeling from when I first switched over to building self-hosted Wordpress sites years ago. Every now and then, I still come across stuff that I felt I should've known about from the beginning.

    It can be inundating at first, but you'll get the hang of it. :)
     
  5. blabla90

    blabla90 Newbie

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    Well, I hope so! ☺

    Anyone else with answers? ☺
     
  6. se900se

    se900se Jr. VIP Jr. VIP

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    I think it's not possible to achieve the best layout for the site right away in most of the cases unless you get it done by someone who's building sites similar to the one you are going to make. Make navigation as easy as possible, but then study how it performs with time and make necessary changes.
     
  7. blabla90

    blabla90 Newbie

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    That's totally another thing and I feel that you are right - but on other side, I'm perfectionist, I understand how things should look (aesthetic) and how good potentional it has and it's hard for me to just let it go. :/

    Thank you, btw. ☺
     
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  8. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    If you have a ton of categories there is no way you will be able to slap them all up on the main navigation. Drop downs are common and as long as you organize them right, they should be fine for your users AND Google. Just be sure to take some time and make sure your site structure is silo'ed out well. The file paths and how things link out is more important than having links in main nav.

    -ThopHayt
     
  9. blabla90

    blabla90 Newbie

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    So, I ended up with 9 tabs - does that sounds like a lot? Previously I had 5 and whole that area was not "busy"... And just as note, that's really basics of the basics (and I can't go less)... :/
     
  10. se900se

    se900se Jr. VIP Jr. VIP

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    If it doesn't looks too stuffed - it should be fine
    After you run for a while you can see if some categories are less/more visited than others and make changes
     
  11. blabla90

    blabla90 Newbie

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    Ok, sounds resonable. ☺ Thank you. ☺
     
  12. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    If you have the time you can split-test the number of tabs you use. Optimizely works with Wordpress I believe: https://www.optimizely.com/

    -ThopHayt
     
  13. blabla90

    blabla90 Newbie

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    To be completely honest, I don't have a clue what's this - but I will research for sure. Thank you! :)
     
  14. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    It's a free split testing engine. You give it two different versions of the page and it shows half the people one version and half the people the other version... then whichever version gets better conversions/performance you can keep. This way you can split test the number of navs. Look into it. It's a game changer that few here utilize.

    -ThopHayt
     
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  15. blabla90

    blabla90 Newbie

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    Got the idea, that sounds really helpfu!

    *Googling*

    Thank you, @ThopHayt :)
     
  16. JennaT

    JennaT Newbie

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    Don’t make your universal navigation like a table of contents, use HTML, 100 links per page max. Also, drop downs might not look too good for those who aren’t using a mouse as it’s not easy to keep those drop downs activated.
     
  17. darulez

    darulez Jr. VIP Jr. VIP

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    there real issue behind this category and sub menue crap WP does is:

    unrelated keyword stuffing .
    categories ranking for some terms sometimes which fucks your conversion..

    so, CREATE your "categories" manually.

    else, blast tons of links to your site, and WP bleeds it everywhere.
    or do that "nofollow" crutch..

    or make it right, first time.

    same applies to that tag bullshit.
    dont use them. done.