This is a tactic Godaddy initiated and its something they started years ago. They start spamming you with early domain renewal notifications, sometimes months in advance of your domain expiring. Iv noticed lately that Namecheap has started doing this. I get emails daily from them telling me to renew NOW! WTF! While I appreciate notifications of upcoming domain expirations I am more than unhappy with the fact that they have started this aggressive behavior in the footsteps of Gocappy, I mean Godaddy.