Ok, so I won't lie I've been on information overload upon finding BHW and have literally (probably not the smartest idea) 25+ threads bookmarked already in just a few days but ultimately the question is simple (and not really easily found the answer to) but how hard is it to rank for multiple keywords on a statewide level? For example, let's say I market smartphones, Apple, Samsung and Nokia how hard would it be to rank for (PURELY in a specific state) "iPhone"? Basically it's a B&M store that only cares for one states visits as no-one outside of my state can even purchase my product from me. So how futile is it to have my "homepage" rank for "iPhone", "Galaxy" and "Lumia" and then the actual "iPhone", "Galaxy" and "Lumia" sub-page to rank for their respective products keys? I don't know why I feel it's going to be easier ranking for those searches strictly in my state, but from a beginner SEO standpoint it makes sense that it would? Also, I'm sure just to get link-juice/back-links, it's still extremely important to get the site out there to world-wide sites pertaining to those categories and when I am submitting them to say an "Apple" specific page, is it smarter/better to link to the actual apple sub-page or link to the home-page? As I said, it's extremely n00b of me to ask, but I'd assume you rarely have the chance to rank for "all" of your keywords on your homepage but rely on the sub-pages getting linked to boost the ranking (inherently?) of the home-page? Take for example (and no, this isn't my business ) HG, according to SEOG (only site I know of to easily show keyword rankings) ranks #1 for "reseller hosting", #2 for "vps hosting" among a few others so (at a simplistic level) the actual "reason" they rank for those is tons of pages link back to those respective pages outside of the on-site SEO stuff being all in order? Now, when you "start" getting ranked, let's say your SERP is 100 the primary (only?) thing that will start ranking you higher and higher is more and more links, no? I mean something like Web Hosting (again, example) has such a static pricing/features page it's not like there's weekly updates to those pages so google continuously sees "fresh" content right? I'm not looking for hand-holding, really I'm not, but if I asked what are the top 5 things I should do to be on my way to getting ranked for "apple iphone" in New York what would be the one-line responses? The reason I'm posting this in white-hat is because I'm not looking to try and get the site penalized/de-indexed and while I'm sure it'll take time I'm not looking to do anything sketchy to get ranked.